Late in 1988, two unemployed professional friends, one w/ a Ph.D. in Mineralogy; & the other w/ a Ph.D. in Soil Chemistry, had the guts to embark on something entirely unrelated to their backgrounds & experience. Due to a temporary lack of professional employment opportunities in their respective fields, they turned to the world of business to make a living. Their first stint was the opening of a small specialty cookie shop in a strip mall located in Calgary’s suburbs, which quickly turned into a failure w/ substantial losses, due mainly to their lack of business experience. Undeterred by their first foray, they redoubled their efforts & went in for a second try.
Without any experience in the food industry, the only common sense approach to doing business was to try & serve quality food for as low a price as one could afford. Over the next year or so, sales were slowly increasing & they started to hear more & more encouraging comments being made by their customers. Comments such as “great burgers” to sometimes “best in town” or even ”best burger I have ever eaten”.
One day in early 1989, a gentleman driving a Jaguar walked into the store around the suppertime. He told them that he had just heard a flattering CBC radio review about their food & he had come to try it for himself. The next morning they picked up a copy of the restaurant review
This was extremely encouraging; as for the first time they had heard an expert food commentator rave about their food.
Over the next two years, Burger Inn’s business started to pick up more & more. Things looked so well that they decided to move across the street into a much bigger space. This turned out to be an almost fatal move. The combination of extremely high rent & overhead, combined w/ a markedly unjust & ruthless landlord almost put them out of business for good. Discouraged but not down & out, they started to set up their second location and, after the expiry of their lease, they moved the original store back into the building that had given them their start across the street. Continued success, hard work, & a lot of learning made possible further expansion. To which now, Burger Inn Restaurants have twolocations in Calgary.
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MacLeod Trail SW
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